After more than 20 years of a unique slogan for each edition, «United By Music» has become the permanent slogan of the Eurovision Song Contest (ESC) – valid for 2024 and all future editions.
The announcement came this Tuesday from the European Broadcasting Union (EBU) and the host broadcaster for next year, SVT. The slogan was originally created by the BBC in the context of the joint organization of the 2023 contest between the United Kingdom and Ukraine. It represents the power of music to bring people together from around the world.
The success of «United By Music» led SVT and the ESC Reference Group to decide to use it in 2024, but also to keep it “for all successive events as part of the Contest’s global brand strategy”. This way, according to the official website of the competition, there’s also continuity and consistency.
The Executive Supervisor of the ESC, Martin Österdahl, stated: “The Eurovision Song Contest is more than just a song competition; it’s a celebration of the power of music to bring people together. After over 20 years of using different slogans, and as we approach our 70th anniversary, we feel we have found one that truly encapsulates our brand. By establishing a permanent slogan, we will have consistency in our message that music unites us all. It’s the perfect slogan to underline our values of inclusivity, equality, universality and celebrating diversity through music. As the popularity of the Eurovision Song Contest continues to grow around the world, we believe using the same slogan annually will help our brand become even stronger”.