Image: © RTVE The Benidorm Fest will continue next year with the support of the Generalitat Valenciana. The event has been selecting Spain’s representative for the Eurovision Song Contest (ESC) since 2022.
The initial contract was set to expire this year, but the Regional Minister for Innovation, Industry, Trade, and Tourism, Nuria Montes, assured Europa Press: “There is no longer any doubt about the Generalitat’s commitment to this event, after three editions in which it has consolidated itself around its own brand”.
The Valencian regional government official believes that the event has already gained international recognition: it was followed in 25 countries and had more than 187,000 mentions on the social network X during the final. The advertising economic impact is estimated at over 80 million euros.
For Nuria Montes, the Benidorm Fest is a clear asset: “It is a promotional tool for the city and the entire Valencian Community. It is the appropriate place for the celebration, and it is no longer understood why this festival should be held elsewhere”.
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